"Fighting out of Piccadilly, Manchester, England: The Persuasion! Fire and skill for a generation who demand energy, youthful passion and commitment The Persuasion are the quality solution. Outstanding musicianship, top quality sound, the latest in lighting technology and fantastic stage presence combine to produce an unforgettable show. The Persuasion are the ultimate Mod, Motown, Power Pop band. An explosive sound combining with a dynamic performance makes them one of the most exciting bands around today. Four explosive young Mods in sharp made to measure suits, handmade Italian shirts, Loake shoes and Rayban shades. The image and attention to detail are high! Dig the New Breed. Reservoir Mods for the new millennium. Take that captivating Motown beat and the unforgettable power pop of the Who, The Small Faces and the Kinks. Then add the very best of Northern Soul, from some of the finest soul artists and you have the crucial ingredients of 60's Mod classics. For a moment, imagine a band playing with the passion and energy that encompassed the Jam in the late 70's. Now flashback to the happening mid sixties mod scene and you will get some sort of idea of the rhythm and soul, the rhythm and fire and the fire and skill of The Persuasion."